PACKAGING

PHOTOGRAPHY DIRECTION

EMAIL CAMPAIGN

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DIGITAL CAMPAIGN OVERVIEW: EMAIL, WEB & SOCIAL
(Click on PDF to view all digital campaign assets)

boma jewelry packaging & marketing campaign

OVERVIEW
Boma Jewelry launched a holiday campaign to debut its refreshed brand while honoring its Thai heritage and commitment to sustainable, personality-forward sterling silver jewelry. I led the development of tropically inspired packaging and a modern, boutique-feeling digital campaign, driving a significant lift in sales and engagement over prior hallmark holiday campaigns.

ROLE
Art direction, design, production, product photo direction

DELIVERABLES
Packaging, photography direction, emails, social & website assets

Creative Direction: Danielle Bellert
Copywriting: Carly Tu