MOD Pizza BRAND DEvelopment
OVERVIEW
As a founding member of the MOD Creative Studio, I was key in mapping and building the MOD customer experience through custom in-store environments and marketing initiatives. Developing a scalable brand art library from all our brand work was one of our largest undertakings and resulted in branding that had a 7-year life cycle; surprised and delighted team members and customers alike; and allowed MOD to rapidly grow from 30 to over 200 domestic and international locations in 2 years time. This page highlights a small sampling of posters, wall applications, and 3-d installations I designed as part of the brand development process.
ROLE
Art direction, localization research, design, production & vendor/artist management
DELIVERABLES
Brand expression and design systems; art library for Store Development: posters, murals, stencils & art installations delivered in cohesive décor packages.