Talking rain ‘sparkling ice juice’ Product development

OVERVIEW
Project details are proprietary.
As art direction and design lead for a new product line in a highly regulated channel, I worked directly with an R&D counterpart to develop concepts for consumer testing. After 2 rounds of tests, a final concept was rolled out across all flavors and moved forward into sampling and further high-fidelity testing.

ROLE
Art direction, concepting, consumer research, design & production.

DELIVERABLES
Concept renderings, consumer testing input, and analysis, production-ready files for aluminum can sleeves and direct-to-can printing.