starbucks reserve ‘roastery inspired blend collection’

OVERVIEW
Starbucks Reserve identified an opportunity to launch a Roastery-inspired microblend and merchandise collection celebrating the cities surrounding that are home to their U.S. Roasteries. I translated studio-developed palettes and graphics into a locally driven merchandise line for Seattle, Chicago, and New York City—resulting in mugs that sold out within 1–2 weeks at all locations and a collection that remains a top year-over-year seller.

ROLE
Product development: concepting, design, production. Artist, vendor & product sourcing.

DELIVERABLES
Not all deliverables shown here. 3 location-specific merchandise collections consisting of serveware, lifestyle goods, and local artisan/small-business partnerships.

Initial Artwork & Product Photography: Starbucks Creative Studio

FULL DESIGN DECK AVAILABLE FOR VIEWING UPON REQUEST