Talking rain SUMMER sweepstakes PACKAGING Concepts

OVERVIEW
Marketing decided to launch a limited time summer flavor with a sweepstakes offer: Coconut Lime and the chance to win a tropical Cruise. I created a few tropics-themed concepts focused on upscale production methods that create dimensionality and visual interest on shelf. As the Design Lead, I also art directed other designers in the refining of their concepts and created the pitch deck featuring all concepts which were presented to Marketing by our CD.

ROLE
Art direction, concepting, design lead, pitch deck preparation

DELIVERABLES
Concept renderings, curated presentation deck.