town & country In-store promotions ROLLOUT

OVERVIEW
Town & Country Market’s rebrand needed to be rolled out and scaled across daily retail creative. I designed a new, templated, in-store signing system that expressed the brand’s elevated aesthetic across monthly promotions, establishing clear visual rules and workflows. The program reduced execution time by ~30–40%, enabling the in-house team to deliver consistently polished, on-brand work while shifting focus to higher-impact initiatives.

ROLE
Consulting, design, testing, and personnel training

DELIVERABLES
Scaled workflow, CC library, templates, and program documentation & guidelines