WAC MAGAZINE

OVERVIEW
WAC Magazine is a bi-monthly editorial publication for Club Members and main source of monthly marketing content across digital and print channels. As Art Director, I transformed it from a rushed, template-driven, and dated-looking magazine into a cohesive, on-brand storytelling platform—elevating visual craft, improving design and production workflows, and aligning it with broader brand refresh efforts. The redesign received strong, consistent praise from leadership, members, and staff.

ROLE
Art direction, design management, press checks, vendor management

DELIVERABLES
80 page bi-monthly editorial, including photography, advertisements and supporting social and web assets.

Content: Darrick Meneken & Mae Jacobson
Design: Tiffany Smith, Ashley McGowan, Danielle Sovet & Alaina Buzas
Printing: DCG One