amazon MEAL KITS
PUBLIC LAUNCH

OVERVIEW
The Amazon Meal Kit brand was launching on Amazon Fresh and, as an Amazon-branded product, was expected to draw significant media and consumer attention. The public launch required putting the brand’s best foot forward by establishing a clear, public-facing identity—one that intentionally distinguished Amazon Meal Kits from Amazon Go and Amazon Fresh. I partnered with the Amazon Go Creative Director and an external copywriter to develop the Amazon Meal Kit brand and lead the campaign for its public launch on Amazon.com.

ROLE
Art direction, concepting, design, and production

DELIVERABLES
Moodboards, sketches, campaign photography assets, Amazon.com brand landing page and detail page modules for both desktop and mobile; marketing collateral and design templates.

Creative Director: Ashley Arhart
Copywriter: Hugh Saffel

amazon MEAL KITS PUBLIC LAUNCH

amazon MEAL KITS
PUBLIC LAUNCH