starbucks reserve empire state building collection
OVERVIEW
In support of the Starbucks Reserve Empire State Building Microblend launch, I developed a new localized merch collection inspired by the coffee tag art, expanding beyond the original deco mug assortment to bring greater color, energy, and storytelling to the Roastery experience.
ROLE
Product development: concepting, design, production, and product sourcing.
DELIVERABLES
Mug, tumbler, bandana, silk scarf, and sweatshirt.
Initial Artwork & Product Photography: Starbucks Creative Studio